Get out of the way

Tips on managing product development and engineering by John Levy, consultant, expert and author of "Get Out of the Way!, An executive’s guide to creating timely, innovative and relevant products."

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Name: John Levy
Location: Point Reyes Station, California, United States

I work with executives in high-tech who are under a lot of pressure to get products out faster without using more resources. By removing obstacles in their organization, I help them obtain predictable and consistent results. The goal is to make the product development organization a key competitive advantage for their companies. Drawing on over 30 years of experience in the computer, software and storage industries, I work by coaching managers, assisting in the design of effective organizational structures and processes, and selection of effective tools for development. My publications include articles on managing software development, and I am currently completing a book on managing development, titled “Get Out of the Way.” My technology background includes patents in computer design, work as an expert in patent litigation, advising U.S. District Court judges on technology, teaching technology courses at the college level and producing a weekly show on technology for a local public radio station.

Monday, January 30, 2006

Death by Mismanagement

I had breakfast recently with an old colleague who is a top-notch ASIC designer. Among the many stories he told me, the lessons of this one stand out:

One year when he had been a key player in designing a new interface that doubled the speed of the devices we made, he was nominated for "Inventor of the Year." But he didn't find out about this nomination from his boss. Instead, he was invited to the dinner event at which the award is given out (without anyone knowing in advance which of the nominees is to receive the award). Of course, he says, he didn't receive the award; his boss, who had to attend the event with him, would not make eye contact with him during the event.

Later, at annual review time, he was ranked in the bottom 1/8th of the company's contributors. Naturally, he was curious about how this could happen while he was being nominated for Inventor of the Year. He asked HR about it. "Is this consistent?" he asked. "Of course not," they replied. "Can you do anything about it?" "No."

When management is sending two extremely conflicting messages to individual contributors like my colleague, it is an indication of deep trouble at several levels in the company. First, the immediate boss was almost certainly acting out a personal aversion -- if not vendetta -- against this engineer. Second, the fact that no one from higher levels of management were willing to take action is a sign of serious sickness in the company.

How long would you expect a company to lasst which sends such messages to experienced and long-term contributors? In fact, the "boss" in the story above was eventually laid off. But the damage to the engineer's morale and respect for the company were irreversible.

And so, no doubt, was the decline in the company's competitiveness. The company's sale to a former competitor was announced just a couple of months ago.

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